Pran Frooto Juice

WHY REBRAND?

Frooto has had a strong branding influence in the Bangladeshi society. 
Every kid has at some point consume Frooto; Keeping this in mind I intended to build a rebranding Campaign knowing that recognition would happen instantly. 

Mission Statement:  To regain the lost brand identity and continue to be the market leader in the beverage sector.

Research Objective: To find out the reason behind frooto’s decline and perception of frooto in the consumer's mind. 

PRIMARY RESEARCH

1. Questionnaires
2. Blind Test
3. Shopkeeper's Interviews
4. Interview- Muhammad Shafiq, Frooto General Manager
5. Interview- Shezan Marketing Head

Brand Repositioning:

"The most refreshing Juice"

Positioning Statement Frooto: a refreshing drink with good taste falls under the category of the flavored juices which compensate and replenishes the lost energy of the human body . The redefined target audience for Frooto contains SEC A,B and C that have a busy lifestyle and quite often feel exhausted and overloaded.

Campaign Elements

• TVC: 30 seconds
• Print: Teaser Ad, Campaign Ads (Magazine, Newspaper)
• Digital: Teaser and Main Campaign (Social Media, Websites)
• Outdoor: Teaser and Main campaign (Billboard)
• Radio: 15 Seconds 

FROOTO JUICE AD: